reebok segmentation - 1743 Words

Segmenting, Targeting and Positioning: Segmenting Reebok has been a market leader for many years in the sports shoes . It has been able to achieve it through its efficient and effective marketing strategies. Reebok used innovative strategies as per the consumer needs . Reebok segmented the market on the following parameters: Geography: Reebok chose to operate on Pan country basis. where it segmented locations as per the consumers needs. The attribute requirement of the product in one region will be different from the other regions. Demographics Age – Reebok has segmented its product range as per the age of the consumers. The requirements attributes like comfort level, design is different for different age groups. The primary†¦show more content†¦Marketing Mix Elements Product: In the sports shoes category, Reebok has categorized products in terms of use for men, women and kids. They are usually classified under the categories such as Running, CrossFit, Walking, Basketball, Training and Classics. Reebok footwear offers shock absorption, ideal for those who run or walk a lot every day. Reebok shoes reduce stress on feet, especially the heels, and direct the energy through the foot to make the walk or run effortless. They offer exceptional fit, traction, and strengthen the leg muscles and calves as one exercise in the gym or just walk around. Reebok shoes offered a broader forefoot, which suited the Indian consumer, in contrast to the other international competitors which offered narrower forefoot. There are classic Reebok footwear pieces and funky new designs like the ReeZig and ReeTone which help strengthen leg muscles and calves when one exercise or walk around. Running shoes, Basketball shoes, Tennis shoes for clay, grass and hard courts, Cricket shoes and more Reebok sports shoes are classified by sport. Reebok sports shoes aims for all health, fitness and sport enthusiasts. Price Reebok follows penetration pricing models for sports shoes in India as their main aim is to grow in the market. Reebok sports shoes prices start from a competitive Rs.990/- compared to Nike’s Rs.2,000/-. This pricing is maintained so as toShow MoreRelatedA Case Study on Lady Foot Locker: the Lobo Launch1978 Words   |  8 Pagespartnership with Reebok. Was there retail potential in a signature product built around an emerging professional women’s player such as Rebecca Lobo? Did it make sense financially? II. Objectives of the Study This study seeks the following objectives: - to be able to understand the market potential of LFL shoes in partnership of Reebok - to determine the profitability of the partnership and the launch - to know whether the decision of being partners with Reebok on the Lobo launchRead MoreMarketing plan for shoes company -New Balance7828 Words   |  32 Pagesplan is aimed to penetrate more market shares through better distribution channels and advertising. Also, its target area will also switch to whole Australia rather than only Sydney. 2. EXTERNAL and INTERNAL ANALYSES 2.1 Market Definition and Segmentation New Balance currently into running, walking, cross training, basketball, tennis, adventure sports, football and kids etc. In its new balance training shoes category, it will have its share in the major part in the business. 2.1.1 Primary ResearchRead MoreBe Strong(Ryka Case Study)947 Words   |  4 Pagesquestion whether an aquatic shoe will be a success. Sev ¬eral years ago, Nike introduced AquaSocks, which have mesh uppers and rubber soles. These are so popular that imitation products, selling for as low as $6.99, have ap ¬peared at Kmart. Nike and Reebok have noticed RYKA s success and have introduced their own shoes designed for women. Heavy competition could cost RYKA its niche in the market, but the company is now positioned as more than just an athletic shoe company. Sheri Poe, once a victimRead MoreAdvertising and Reebok6354 Words   |  26 Pages 1 2. Introduction 3 3. Analysis of Reebok Taglines and Logos 6 4. Market Segmentation and Positioning 10 5. Reebok Product Mix 11 6. Details of Store visits Read MoreReebok International Ltd.5346 Words   |  22 PagesReebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. Reebok’s mission vision-Always Challenge and Lead through Creativity Reebok believes that human rights are most important thing as like as every person needsRead MoreIdentifing Market Segments and Target2062 Words   |  9 PagesTARGET Market segmentation is the division of the total market into relatively homogeneous, but distinct segments. It is used to identify target audiences and strengthen a campaign s effectiveness in reaching selected segments. Segments usually respond to campaign elements differently and different techniques are required to reach and motivate various segments. We will discuss Market Segments and Targets, and we will know: What are the different levels of market segmentation? How can aRead MoreCompetitive Advantage Of Puma And Reebok Essay1685 Words   |  7 Pagescustomers perceive as superior in terms of quality and price (Rothschild 1971). Both Puma and Reebok engage in various forms of competitive strategies in order to remain relevant in an extremely competitive industry involving sports apparel. This paper seeks to compare the strategies and business models of the two companies with special reference to competitive advantage. Backgrounds of Puma and Reebok PUMA is one of the leading global companies in athletic footwear, apparel and accessories. PumaRead MoreAdidas 2008 Study Case1488 Words   |  6 PagesCustomization Experience, a strategy where customers can create and devise their ideal products. In the 2005, Adidas announced the sale of the company Salomon Group, by 485 million â‚ ¬ to Amer Sports, a Finland company in the same year, Adidas bought Reebok its rival by 3.8 trillions of dollars. In this way Adidas was able to approach more to the leader company, Nike. 2. External Analysis a) PESTLE Political | Policies to protect human health (eliminate PVC).Policies to protect the employees’Read MoreAdidas Marketing Strategy3327 Words   |  14 Pages||| Contents ||| Background 3 adidas in India 3 Industry Scenario 5 Scope of Study 6 Consumers 7 Consumer Behaviour 8 Environmental Analysis 10 Retail 12 Competitors 13 Segmentation 15 Targeting Positioning 16 Recommendations 19 Appendix 21 ||| Background ||| adidas AG is a German sports apparel manufacturer, part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: adidas). The companyRead MoreExam 2 Sports Marketing925 Words   |  4 Pagesmarket. a. segmenting b. targeting c. positioning d. repositioning e. none of the above 5. _____ is changing the image or perception of the sports entity in the minds of consumers in the target market. a. Positioning b. Segmentation c. Targeting d. Repositioning e. None of the above 6. Niche strategies are concerned with _____. a. building new venues with relatively small fields to fit in more luxury suites b. functionality, not profit c. capturing a relatively small market