Multi-part Corporation Case Study Example | Topics and Well Written Essays - 2000 words

Multi-part Corporation - Case Study Example This study outlines that examines â€Å"sense and respond† policy instead of â€Å"produce and sell† which is a part of â€Å"selling concept†. This means that Multi-part Corporation is interested in producing and selling what the buyers demand rather than what the company wants to sell. The act of taking suggestions from buyers for producing newly designed products is a clear evidence. This has not only enhanced buyers’ trust over the Multi-part Corporation but has also made it a preferred supplier of its plastic and metal components, in most cases, compared to other five international players that enjoy worldwide coverage like Multi-part in the same industry. Without any doubt, having excellent business relationships with its major customers has made Multi-part their preferred supplier, and they often encouraged the organization to establish supply factories on Ideal adjacent sites in the developing countries where these buyers have constructed their new factories to make the most of cheap labor costs and infrastructure and make additional profits. The global player actually believes in supplying â€Å"improved quality  products† to its customers, operating in developed nations, because no manufacturer or supplier can survive and observe growth/expansion when it produces and sells sub-standard products. Perhaps, Multi-part’s consistent production and supply of quality B2B roducts (that are used as raw materials to produce different products) to its buyers at competitive prices has made it one of the largest manufacturers in the metal and plastic  moulding industry in the world.  Ã‚  Ã‚