Major project Essay Example | Topics and Well Written Essays - 1000 words

Major project - Essay Example nt, sexual abuse, neglect, and exploitation that results in actual or potential harm to the child’s health, development or dignity† (Child maltreatment. 2008). The statistics about the issue of child abuse is alarming and calls for effective campaign against the victimisation of children. â€Å"Each week, child protective services (CPS) agencies throughout the United States receive more than 50,000 reports of suspected child abuse or neglect† (Iannelli 2007). According to a study which inspected the differences in annual health care costs between women with and without histories of abuse, came to the conclusion that â€Å"childhood abuse and neglect histories were reported by 42.8% of the women in this HMO sample (sexual abuse: 18.4%; physical abuse: 14.2%; emotional abuse: 24.1%; emotional neglect: 21.1%; physical neglect: 12.2%), with about half of these women meeting severity criteria for more than one type of maltreatment† (Walkeret al 1999, p. 609-613). The project under consideration chiefly aims at the campaign against child abuse, by means of advertisement, through the effective media of Television which has a wider reach to the larger sections of the society. Let us remember the following facts. â€Å"98. 5 percent of U.S. households have at least one television set,† â€Å"90% of U.S. households have two or more TV sets,† â€Å"87% of U.S. households have at least one VCR or DVD player,† â€Å"The average U.S. home has the TV on more than 51 hours a week.† (Obviously, the TV is on many more hours a week than each family member spends watching it.) (The Social Impact of Television. 2007). Apart from the great social purpose, the project has a higher possibility of success and of expansion of the business among the cause-oriented groups and establishments due, mainly, to the social nature of the issue. The foremost requirement of the project is the establishment of an efficient project team comprising of a director, production assistant, scriptwriter,